A-CMO-PulseHarvester
Audited BPS: 8294Executive Summary
In the pre-agentic economy, this workflow was fragmented across three distinct personas operating in serial: the Marketing Operations Manager (typically 8-10 years experience, $95K-$120K salary) spent 12 hours weekly in Salesforce and Google Sheets, manually exporting daily pulse reports, cross-referencing channel delivery logs, and flagging anomalies via email to the analytics team; the Analytics Engineer (typically $130K-$160K salary) then spent 8 hours weekly writing bespoke SQL queries against the data warehouse (Snowflake, BigQuery, or Redshift), joining event tables across email, SMS, and web channels, and building Tableau/Looker dashboards that refreshed on 6-hour schedules; finally, the Data Analyst (typically $85K-$110K salary) spent 4 hours weekly triaging escalations, manually investigating routing failures by cross-checking logs in Splunk or DataDog, and creating ad-hoc pivot tables in Excel to justify why a high-value customer's conversion didn't trigger fulfillment. The entire chain was bound to legacy systems—Salesforce's clunky API rate limits forced batch processing windows, Excel's 1M-row limitation meant sampling data rather than analyzing complete event streams, and the absence of real-time feedback loops meant that routing errors discovered on Tuesday morning had already impacted 48 hours of customer experience. A-CMO-PulseHarvester collapses this three-person, 24-hour-per-week workflow into a deterministic 47-millisecond pipeline, eliminating the human bottleneck entirely and enabling marketing teams to operate at the speed of customer behavior rather than the speed of spreadsheet refresh cycles.
{
"event_id": "550e8400-e29b-41d4-a716-446655440000",
"timestamp": "2024-01-15T14:32:47.823Z",
"channel": "email",
"pulse_type": "conversion",
"entity": {
"entity_id": "CUST-8472-9X1K",
"entity_type": "customer",
"identity_graph_ref": "https://identity.internal/graph/v2/resolve/CUST-8472-9X1K"
},
"payload": {
"campaign_id": "CMP-Q4RETENTION2024",
"variant_id": "VAR-CTRL",
"content_id": "EMAIL-HERO-SEGMENT-PREMIUM",
"attribution": {
"source": "email",
"medium": "newsletter",
"term": "q4_retention_premium",
"content": "hero_cta_variant_a",
"campaign": "Q4_RETENTION_PREMIUM_2024"
},
"value": {
"amount": 2847.5,
"currency": "USD"
},
"metadata": {
"customer_lifetime_value": 18924.75,
"segment": "high_value_dormant",
"engagement_score": 0.847,
"churn_risk_percentile": 0.92,
"product_affinity": [
"enterprise_suite",
"analytics_pro",
"integration_hub"
],
"previous_purchase_count": 7,
"days_since_last_purchase": 187,
"email_open_count": 3,
"email_click_count": 2,
"time_to_conversion_seconds": 4823,
"device_switching_events": 1,
"ab_test_cohort": "treatment_personalized_messaging",
"personalization_engine_version": "v3.2.1",
"ml_model_confidence": 0.956,
"fraud_risk_score": 0.012,
"compliance_flags": [],
"gdpr_consent_status": "explicit_opt_in",
"marketing_preference_version": 4
}
},
"context": {
"geo": {
"country_code": "US",
"region": "CA",
"city": "San Francisco",
"postal_code": "94105",
"latitude": 37.7749,
"longitude": -122.4194
},
"device": {
"type": "desktop",
"os": "macOS",
"browser": "Chrome",
"fingerprint_hash": "a7f3e8c2d9b1f4a6e8c3d5f7a9b1c3e5f7a9b1c3d5f7a9b1c3e5f7a9b1c3e5"
},
"session_id": "550e8400-e29b-41d4-a716-446655440001"
},
"processing_hints": {
"priority": 8,
"ttl_seconds": 604800,
"idempotency_key": "CONV-2024-01-15-CUST-8472-9X1K-CMP-Q4RETENTION2024",
"routing_tags": [
"high_value",
"conversion",
"retention",
"premium_segment",
"urgent_fulfillment"
]
}
}{
"synthesis_id": "SYN-93-550e8400-e29b-41d4-a716-446655440000",
"logic_id": "A-CMO-PulseHarvester",
"bps_verified": 8294.0847,
"model_stack": [
"pulse_normalization_v2.3.0",
"enrichment_engine_v4.1.2",
"deduplication_bloom_v1.8.0",
"scoring_xgboost_v7.3.1",
"routing_decision_tree_v2.5.0"
],
"processing_ms": 47.382,
"timestamp": "2024-01-15T14:32:47.871Z",
"harvest_efficiency_object": {
"ingestion_latency_ms": 8.234,
"normalization_latency_ms": 6.891,
"enrichment_latency_ms": 18.447,
"deduplication_latency_ms": 3.156,
"scoring_latency_ms": 7.234,
"routing_latency_ms": 3.42,
"total_pipeline_latency_ms": 47.382,
"queue_depth_at_ingress": 247,
"queue_depth_at_enrichment": 89,
"queue_depth_at_scoring": 34,
"schema_validation_passed": true,
"schema_version_matched": "v2.3.0",
"payload_size_bytes": 2847,
"compression_ratio": 0,
"cache_hit_rate_enrichment": 0.847,
"bloom_filter_false_positive_rate": 0.0008,
"dedup_buffer_utilization_percent": 42.3,
"memory_heap_utilization_percent": 58.7,
"goroutines_active": 247,
"circuit_breaker_state": "closed"
},
"priority_redistribution_map": {
"original_priority": 8,
"adjusted_priority": 8,
"priority_adjustment_reason": "high_value_customer_conversion_premium_segment",
"queue_assignment": "priority_queue_tier_1",
"sla_tier": "platinum",
"estimated_downstream_latency_ms": 23.5,
"retry_policy": "exponential_backoff_max_3",
"timeout_threshold_ms": 5000,
"fallback_routing_enabled": true,
"fallback_destination": "async_batch_processor"
},
"identity_resolution_yield": {
"entity_id_input": "CUST-8472-9X1K",
"entity_type_input": "customer",
"identity_graph_resolution_status": "resolved",
"identity_graph_confidence": 0.998,
"unified_customer_id": "UNIFIED-847294-X1K-MASTER",
"cross_channel_identities": {
"email": "user+8472@corporate.com",
"phone": "+1-415-555-0147",
"crm_id": "SF-CRM-8472-9X1K",
"analytics_id": "GA4-USER-847294X1K",
"cdp_id": "CDP-SEGMENT-847294"
},
"identity_resolution_latency_ms": 12.3,
"identity_graph_version": "v5.2.1",
"household_id": "HH-847294-SF-CA",
"account_id": "ACC-ENTERPRISE-847294",
"segment_memberships": [
"high_value_dormant",
"premium_tier",
"retention_target",
"personalization_eligible"
],
"data_freshness_seconds": 4,
"consent_status_verified": true,
"privacy_flags": []
},
"routing_ack_status": {
"primary_destination": "downstream_conversion_fulfillment_service",
"primary_destination_ack_received": true,
"primary_destination_ack_latency_ms": 8.7,
"secondary_destination": "analytics_event_warehouse",
"secondary_destination_ack_received": true,
"secondary_destination_ack_latency_ms": 12.4,
"tertiary_destination": "customer_data_platform",
"tertiary_destination_ack_received": true,
"tertiary_destination_ack_latency_ms": 15.2,
"overall_ack_rate": 1,
"routing_decision_confidence": 0.987,
"connection_pool_utilization_percent": 34.2,
"downstream_service_health": "healthy",
"retry_count": 0,
"idempotency_enforcement": "strict",
"event_deduplication_status": "unique_new_event"
},
"bps_calculation_detail": {
"ingress_saturation": {
"weight": 0.25,
"impact": 8,
"risk_coefficient": 0.0234,
"contribution": 0.0047
},
"normalization_drift": {
"weight": 0.15,
"impact": 6,
"risk_coefficient": 0.0012,
"contribution": 0.0011
},
"enrichment_timeout": {
"weight": 0.2,
"impact": 7,
"risk_coefficient": 0.0891,
"contribution": 0.0125
},
"dedup_buffer_overflow": {
"weight": 0.15,
"impact": 5,
"risk_coefficient": 0.0498,
"contribution": 0.0037
},
"scoring_engine_stall": {
"weight": 0.15,
"impact": 9,
"risk_coefficient": 0.1447,
"contribution": 0.0195
},
"router_partition": {
"weight": 0.1,
"impact": 8,
"risk_coefficient": 0.005,
"contribution": 0.0004
},
"normalization_constant": 1,
"final_bps_score": 0.0847,
"bps_classification": "NOMINAL",
"action_required": "standard_monitoring"
},
"sre_metrics_snapshot": {
"availability_percent": 99.97,
"ingestion_latency_p50_ms": 22.3,
"ingestion_latency_p95_ms": 87.4,
"ingestion_latency_p99_ms": 198.7,
"processing_success_rate_percent": 99.94,
"data_freshness_seconds": 4.2,
"events_received_total": 4847293,
"events_processed_total": 4846847,
"events_routed_total": 4846847,
"validation_failures_total": 446,
"circuit_breaker_activations_total": 0,
"error_rate_percent": 0.0092
},
"compliance_and_governance": {
"gdpr_compliant": true,
"ccpa_compliant": true,
"data_residency_verified": true,
"encryption_in_transit": "TLS_1_3",
"encryption_at_rest": "AES_256_GCM",
"audit_trail_logged": true,
"pii_masking_applied": false,
"consent_honored": true
}
}